A fresh foundation
Start your routine with clean hair and scalp, rather than relying on fragrance to refresh your hair between washes.
Persimmon-powered freshness, from your scalp to the ends of your hair. Make your wash-day routine a moment of calm, clean care.
Cleanse your hair and scalp. One simple step in your PurelyBloom persimmon ritual.

Hair holds onto the day: perspiration after a walk, warmth beneath a hat, and the build-up left by styling products. A refreshing scalp cleanse is an essential part of feeling comfortable from head to toe.
PurelyBloom Persimmon Shampoo brings your hair-care routine into the same botanical ritual as your body care. A familiar wash, with a fresh perspective.
Persimmon has a longstanding place in Japanese freshness routines. We bring that inspiration into an easy-to-use shampoo, so caring for your hair feels as considered as caring for your skin.
Wet your hair thoroughly, massage a small amount into your scalp, work it through your hair, and rinse well. Follow with your usual conditioner if desired.

Start your routine with clean hair and scalp, rather than relying on fragrance to refresh your hair between washes.
Choose one, two, or four bottles. Your shampoo offer has its own quantity savings, so you can select the supply that suits your routine.
The botanical inspiration at the heart of our persimmon range.
A shampoo step for hair and scalp, made for your existing wash-day routine.
A practical bottle size to keep beside your everyday hair-care essentials.
| Feature | PurelyBloom | Your daily routine |
|---|---|---|
| Product format | Shampoo | Choose the format you prefer |
| Size | 300 mL / 10.14 fl oz | Read your product label |
| Where to use it | Hair & scalp | Use as directed |
| Persimmon range | Part of the PurelyBloom ritual | Pair with your other essentials |
| Purchase options | One-time or subscription | Choose before adding to cart |
| Subscription management | Pause or cancel anytime | Manage in your subscription account |

Whether you are getting ready for the day or winding down after one, begin with a clean scalp and a refreshing rinse. Your 300 mL bottle fits naturally into your shower routine.
Start the ritualNeed help choosing a product or managing your order? The PurelyBloom team is here to help. See our return policy for the full details.
View return policyMassage into thoroughly wet hair and scalp. Work into a lather and rinse completely. Avoid contact with the eyes.
Use it as part of your usual wash schedule. Hair type, activity, and personal preference determine how often you need to shampoo.
Choose one bottle for $34.99, two bottles for $54.60, or four bottles for $89.60 with a one-time purchase. Subscription pricing is shown separately in the offer.
Yes. Choose Subscribe & Save in your shampoo offer. The price and delivery interval are shown before you add it to your cart. Subscriptions renew until canceled; you can pause or cancel through your subscription account.
Yes, follow your shampoo step with your usual conditioner if that suits your hair-care routine. Check each product label for directions.
Check the ingredient label and patch test before first use. Sensitivities vary. Stop use if irritation occurs and follow the directions on your product.
Visit our return policy for eligibility, time limits, and instructions. Contact PurelyBloom if you need help with an order.